Internet Advertising / Search Engine Marketing (SEM)
Below you are going to find some specific channels for driving traffic to your website. At the end of the day its about setting a budget and a realistic ROI that fits into your cost per sale. Stick to that and its our job to make the numbers work with the various forms of online advertising and media.some numbers:
Advertising Budget / # of Sales = Advertising Cost Per Sale
Advertising budgets are usually around 10% of sales
How Many sales do you want?
We will evaluate your market, your competitive advantage, propose a budget and projected Return on the first 30 days. FOR FREE! If you don't like what you hear than we don't advertise. its that simple. After we start the program and its not working out.. We STOP Evaluate, correct and start again.
CALL TODAY! 603-617-3877We have conducted many Search Engine Marketing campaigns with great success. SEM should be part of all online marketign strategies to various degrees. Running a campaign on a new website will give you insight into what your customers are looking for and how they find you. This information is used to incorporate keyword into your content to build your organic (Free search rankings) listings. Below I have provided some statistics from a campaign for an example.
Google Adwords / Yahoo / Bing PPC AdvertisingAffordable Granite
New Englands Best Price on Granite
15 Color Choices $37.99 Installed!
This particular client is price centered from a marketing perspective. They offer Granite, Marble, and Quartz but Granite is the focus since it is the most desireable of the products currently. This text ad has been running for 1 year and is teh best performing ad of 36 text ad attemps over a 12 month period. This ad maintains a 3.17% Click Through Rate (CTR) on 300+ targeted keywords.
This being a brand new website when we started we did not have any organic listing in search. All traffic was generated through Pay Per Click (PPC) advertising. 12 Months later this website manages over 5,500 Visits per month. (A Visit is One user landing on the website and viewing website content). Do the math thats over 60,000 opportunities to sell your product or service that you would not have if you did not advertise online.
60% of the traffic to the website is through Organic Search engine listings targeted to specific keyword search results.
ClassifiedsGo to where people congregate. People love internet classifieds. If your product or services is attractive to the price consious internet user be sure you are there. Craigslist is a great forum for marketing your business. With some specific techniques this one channel can ad signifigant traffic to your website with well places and crafted ads.
If you are not monitoring your advertising efforts then dont bother.
It is imparative to the success of the variaous campaigns to monitor your user activity from each sources. you will learn a lot about many things for example.
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