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Sample Ads That Work:
600x400 /Popup Ad /under 40K /clickable /with form
This Ad Generated a 5% click through rate (That's HUGE!)
But the exact same ad with slightly different call to action dropped to 2.9% on the same network, still very good, but not 5%.
While working for IFMG I have been able to learn the ins and outs of Internet advertising and all of the moving parts to make a successful campaign. An internet advertising campaign is made up of these factors. Product: your product or service must be set up so that you are able to reference it all the way to the impression on a particular site or email. Placement: The ability to study the placement of the ad and its effectiveness in that placement is very important to future placements and choices made in a campaign Media Buying: Understanding all the different pricing structures of CPM, CPC, GCPC, CPA, etc can be a bear but with a good media buyer all of your placement will be based on a unit of measure that makes the most sense to the business for measured success Predicting: The ability to read the information provided by the vendor of placement and to scope the Insertion Order as well as to negotiate the price are all essential parts to purchasing placement Audience Analysis: When building creative it is important to build understand you audience and be able to work the message of the different forms of online advertising. After a creative is performing to expectation then an interesting step is then to change the message slightly while running a simultaneous creative to see the effectiveness of such small details. Example Carloanauthority.com Creative Guidelines: Each Vendor will have different parameters of size dimension and placement so understanding these factor is very important to be flexible and have the ability to make changes easily to the source files are important to managing the creative portions of a campaign. Creative: The creative comes after audience analysis and guideline research but is not least important. Understanding the competition and the messages of others will help to put the right twist on your creative and set you apart from the rest. The great thing about building creative for Internet advertising is the instant gratification you can receive from putting a campaign together that works. Tracking: the ability to measure the effectiveness of a campaign is one of the most important aspects of tracking. With out it you would never know if you are spending money in the wrong place. With the Internet instantly you have access to the effectiveness of the campaign and have the ability to make changes on the fly to maximize the performance. In this day an age Vendors will give "Guarantees" that with out tracking on your side you would never be able to validate the effectiveness of a particular campaign. Accounting: This is the factor of ROI for the campaign. Vendors are looking at your numbers and ask for payment based on your original buy. If you buy 100000 impressions for $1000 on a network and got a click through of 1% and you sold 10 products at $100 you would not work with that vendor again. You would go through some sort of negotiation and they may ask for new creative because they "know their audience" So for the same cost you the have a 3% click through rate now you have tripled your revenue for the same cost.
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Contact us to put your ideas to work for you with a professional edge. info@prgdesign.com 603.391.5832
