Author Archives: pGallagher

Putting together your logo and selecting a domain for your business can be challenging. Not so much to create a branding mark for your business but putting together the right one. Couple main factors in starting your branding is to answer a few basic questions: What is the product/service you provide? Where do you provide it? How do you provide it? This is a simple form of the exercise to gather the very basics of what your branding logo should exemplify. In this example branding logo we created the mark was to focus on providing affordable custom countertops in granite and marble. Visual representation countertops is the main product that the company is providing. By making the A out of the countertops from the word affordable this creates an interesting connection in the mind and makes the mark that much more memorable. Its also very clear what granite and marble…

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Developed this Instant Countertop Estimator application to capture customers looking to purchase countertops and doing research on the internet. 95% of buyers that use google for purchasing decision research. By providing customizable pricing for products and services you can engage more of your audience in the process. in exchange for this ballpark estimate the consumer provides contact information. This contact information and project parameters gives our partners very warm lead details of the project and multiple channels of communication with the prospective customer. The customer is provided terms of the estimate which states that they are generating and estimate based on data they are entering and this data may be incorrect. During the process and onsite measure will firm up the requirements to finalize a quote for service. They agree to this by providing contact information. This is a highly effective way to capture customers in market and closer to…

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Part of the website evaluation is to evaluate issues with content and setup factors. We look at areas where we can increase the performance of the website from both speed and readability. Why Speed Matters. Your website must load fast. Over 65% of Internet traffic is on a mobile device. If the website takes too long to load people wont wait for it. 5 seconds is about as long as it can take for people to move on and they must be able to move through the website in 10 seconds. These are the most basic parameters. Time to interact. This is how long after the page loads to the time the page will scroll to more content. If this timeframe is too long consumers will move on. Image optimization Most People over look this. If your page loads up very large original sourced images you page has to load…

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We create application that capture the target audience and engage them in the experience. With this kitchen designer we are able to provide users with the ability to match cabinet and flooring colors to the project. Select from over 800 stone colors. This tool captures potential customers and provides them with the ability to select from the colors you wish to promote. Try the Virtual Kitchen Designer Out for yourself Demo

We are creating a website to be a searchable portfolio of our work and accomplishments. We provide details of the services that we provide and for each customer the solution is specifically designed to meet your companies needs. WordPress is a very powerful platform for me as a designer to put the power of the content management system in the hands of you and your team. With my direction and administration of the website your website can grow and be part of your business not something that get revamped every 3-4 years. You just can’t do that anymore. This will lower website maintenance costs and increase the relevancy of the website and content.. there is that word again.. Relevance… Call today for a Free Consultation of your local Website Needs 877 877 1916

This sheet is designed to provide a very general understanding of how we approach direct marketing and sales. because we have the ability to track the entire process we are able to gather and define these details for your business and help you grow your business and scale to your potential. In this example we are making some assumptions to project ad costs and target return on investment. Is your business ready to scale? If you ask the question: If I just had more customers? Maybe it’s time your give us a call. We plug your model into this, we look at competitive factors and project ROI. We look at scale factors of your business to see if this can be achieved and help find the path to success. How Much More business can you handle? Let’s Find out! Call 877 877 1916

Working with the Avigna Group we have built a substantial presence online and helped them develop multiple business channels. WE continue to dominate the local market and have established the custom COuntertop Shop as a leader in the local market. Since 2016 We have grown this business and continue to provide local online marketing services and support. Services: Website Design WordPress website CMS Consulting Brand Management Creative Direction Local Marketing Local SEO Review Management PPC management

We have been working with the granite shop since 2014. The owner came to me after transitioning from a cabinet shop to a countertop shop and was on the brink of calling it quits. We established a program based on my prior success in other markets and we continue to grow the business. Now dominating and driving the local customer in the greater buffalo market We continue to build on the business and look at ways to optimize and automate custom countertops with the granite shop. Services: Website Design WordPress website CMS Consulting Brand Management Creative Direction Local Marketing Local SEO Lead Management Conversion tracking Review Management PPC management http://buffalo.granite-countertops.us/

I have been working with Quality granite since 2009. I have worked with 4 owners of the business and with each owner we have grown and grown the business. I manage all marketing efforts for the business and provide direction on products and services based on working with fabricators all over the country. Though this experience I am able to provide market intel to make business decisions and drive this business to grow. Services Provided: Branding Local SEO PPC management Review Management Consulting Lead tracking Sales Tracking Reporting Website management design and development Print materials Brochures business cards and other collateral Rankings: Ranked high on all the major search engines. here are some examples:

Developed a brochure to be used for tradeshow and for handout at showroom. Branding Brand Management Print Design Brochure Layout design

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